With the mission of contributing to the sustainable development of society through education, training, and the development of executives, entrepreneurs, and public managers, Fundação Dom Cabral (FDC) began developing the Brazilian Multinationals Internationalization Trajectories survey in 2006, which has been conducted periodically ever since.
How FDC's corporate internationalization survey works
Among the topics addressed in the survey, rankings are compiled that provide an overview of the internationalization of Brazilian companies. The criteria include: degree of internationalization, geographic dispersion, international growth, among others.
The following are also analyzed: countries and regions of greatest activity, country entry and exit movements over the past year, Brazilian companies' performance, and expectations for future international engagement. It also presents an analysis of how the current political and economic context has affected the internationalization strategy of Brazilian companies.
Companies with predominantly Brazilian capital and management control and with international operations took part in the survey. These operations can take the form of sales offices, distribution centers, assembly, manufacturing, services provision, bank branches/financial services, research and development, or franchises.
Level Group
In addition to its existing operations in Peru and Mexico, through a Joint Venture established in 2018 with Invaati, it expanded its operations into India and Guatemala and, as a result, stood out among the companies that launched operations in other countries in 2017 and 2018—that is, those entering a new market through the establishment of new subsidiaries (greenfield), through franchises, or by acquiring (wholly or partially) existing players in the target market.
In the previous edition
In the previous edition of the survey, the objective was to understand from Brazilian multinationals and franchises how much the global political-economic context and specific factors, such as the election of Donald Trump and the United Kingdom's departure from the European Union (Brexit), had impacted their international strategies.
As the events were recent, most companies reported that they had not felt significant changes. They merely exercised greater caution regarding new investments in those countries.
Since many companies participating in the survey operate in multiple countries, thereby diversifying risk, the potential impact of Trump's policies and Brexit was perceived as small, very small, or non-existent by the vast majority (84.4%).
The impact of the domestic political-economic landscape on international strategies
In view of the context experienced in Brazil and the federal and state elections, this year companies were asked about the impact of the domestic political-economic landscape on their international strategies.
Approximately 80.6% stated that their international strategies were impacted in some way by the Brazilian political and economic context. 31.4% claimed a considerable impact (affected or heavily affected). There is a perception that Brazilian political and economic uncertainties have impacted internationalization strategies.
Level Group ranks 41st in the FDC Ranking
Having launched its operations in the Indian and Guatemalan markets, Level ranks 41st in the Ranking of Brazilian Multinationals. These are companies that increased their investments in the international market in light of Brazil's current political and economic environment. Our expectation is to continue growing, with strong projections for the future.
Check out photos from the event:
